
POPEYE Magazine July 2025 Issue
In the area around Shoin Shrine, a mother pushing her mamachari (Japanese bicycle) murmurs, "I wonder if another second-hand clothing store will open here, too?" as she looks at a new store under construction.
"The Non-Fiction" follows a Shimokitazawa second-hand clothing store closely, and a YouTube channel reveals celebrities buying museum-quality vintage denim.
That's how much of a second-hand clothing craze the city is in right now.
Some people say, "Second-hand clothing is over," seeing the current trend, but on the other hand, there's a huge variety of second-hand clothing out there, and the joy of discovering and pursuing your own unique value is there.
Because it's old, rare, or fetching a high price.
But that's not all; what you need to believe is the passion to "love" that second-hand clothing!
â– Just regulars...
or so you think?
How to wear our favorite regular second-hand clothing.
â– My favorite second-hand clothing.
My Favorite Vintage
There's a type of second-hand clothing that everyone can't help but talk about.
We asked 43 couples about their favorite second-hand clothing.
â– Opening the door to vintage.
Knockin’ on Vintage’s Door
■If you’re going to buy, go to these stores.
Vintage Shop Guide
SPECIALITY STORE / FACING THE UNKNOWN /
HARAJUKU / SKATER FEEL / THAT CORNER /
OWNER’S OBSESSION / SLACKS / MACHIDA /
GOOD REGULARS / UNIQUE REGULARS /
SHIMOKITAZAWA / DIG
■<TET’S PICK>VINTAGE
WHOLESALE WAREHOUSE
WITH TETSU NISHIYAMA
A visit to a vintage clothing wholesale warehouse with Tetsu Nishiyama.
â– The reason I started a vintage clothing store in my twenties.
The reason I run
a vintage clothing store.
We spoke with four store owners about what happened before and after starting their stores.
â– World Vintage Forum
World Vintage Forum
â– Vintage Clothing Special Feature Afterparty
Editor's Voice
â– The Dawn of Japanese Vintage
Clothing Culture by Four Pioneers.
In the area around Shoin Shrine, a mother pushing her mamachari (Japanese bicycle) murmurs, "I wonder if another second-hand clothing store will open here, too?" as she looks at a new store under construction.
"The Non-Fiction" follows a Shimokitazawa second-hand clothing store closely, and a YouTube channel reveals celebrities buying museum-quality vintage denim.
That's how much of a second-hand clothing craze the city is in right now.
Some people say, "Second-hand clothing is over," seeing the current trend, but on the other hand, there's a huge variety of second-hand clothing out there, and the joy of discovering and pursuing your own unique value is there.
Because it's old, rare, or fetching a high price.
But that's not all; what you need to believe is the passion to "love" that second-hand clothing!
â– Just regulars...
or so you think?
How to wear our favorite regular second-hand clothing.
â– My favorite second-hand clothing.
My Favorite Vintage
There's a type of second-hand clothing that everyone can't help but talk about.
We asked 43 couples about their favorite second-hand clothing.
â– Opening the door to vintage.
Knockin’ on Vintage’s Door
■If you’re going to buy, go to these stores.
Vintage Shop Guide
SPECIALITY STORE / FACING THE UNKNOWN /
HARAJUKU / SKATER FEEL / THAT CORNER /
OWNER’S OBSESSION / SLACKS / MACHIDA /
GOOD REGULARS / UNIQUE REGULARS /
SHIMOKITAZAWA / DIG
■<TET’S PICK>VINTAGE
WHOLESALE WAREHOUSE
WITH TETSU NISHIYAMA
A visit to a vintage clothing wholesale warehouse with Tetsu Nishiyama.
â– The reason I started a vintage clothing store in my twenties.
The reason I run
a vintage clothing store.
We spoke with four store owners about what happened before and after starting their stores.
â– World Vintage Forum
World Vintage Forum
â– Vintage Clothing Special Feature Afterparty
Editor's Voice
â– The Dawn of Japanese Vintage
Clothing Culture by Four Pioneers.
Description
In the area around Shoin Shrine, a mother pushing her mamachari (Japanese bicycle) murmurs, "I wonder if another second-hand clothing store will open here, too?" as she looks at a new store under construction.
"The Non-Fiction" follows a Shimokitazawa second-hand clothing store closely, and a YouTube channel reveals celebrities buying museum-quality vintage denim.
That's how much of a second-hand clothing craze the city is in right now.
Some people say, "Second-hand clothing is over," seeing the current trend, but on the other hand, there's a huge variety of second-hand clothing out there, and the joy of discovering and pursuing your own unique value is there.
Because it's old, rare, or fetching a high price.
But that's not all; what you need to believe is the passion to "love" that second-hand clothing!
â– Just regulars...
or so you think?
How to wear our favorite regular second-hand clothing.
â– My favorite second-hand clothing.
My Favorite Vintage
There's a type of second-hand clothing that everyone can't help but talk about.
We asked 43 couples about their favorite second-hand clothing.
â– Opening the door to vintage.
Knockin’ on Vintage’s Door
■If you’re going to buy, go to these stores.
Vintage Shop Guide
SPECIALITY STORE / FACING THE UNKNOWN /
HARAJUKU / SKATER FEEL / THAT CORNER /
OWNER’S OBSESSION / SLACKS / MACHIDA /
GOOD REGULARS / UNIQUE REGULARS /
SHIMOKITAZAWA / DIG
■<TET’S PICK>VINTAGE
WHOLESALE WAREHOUSE
WITH TETSU NISHIYAMA
A visit to a vintage clothing wholesale warehouse with Tetsu Nishiyama.
â– The reason I started a vintage clothing store in my twenties.
The reason I run
a vintage clothing store.
We spoke with four store owners about what happened before and after starting their stores.
â– World Vintage Forum
World Vintage Forum
â– Vintage Clothing Special Feature Afterparty
Editor's Voice
â– The Dawn of Japanese Vintage
Clothing Culture by Four Pioneers.



















