TITLE： “THE LOST TOWN”
ORIGINAL BRAND NAME： HATA DRY GOODS STORE
ESTIMATED MANUFACTURING DATES： LATE 1940s
FABRIC： RAYON SLUB
PRINTING METHOD： DISCHARGE PRINTING
PRINTING PATTERN： ALL OVER PATTERN
BUTTON： COCONUTS BUTTON

SS39060

SUN SURF SPECIAL EDITION

Aloha shirt - the garment that symbolizes the paradise called Hawaii. However, its origin has much to do with the Japanese immigrants to the islands, and thus the shirt designs range from tropical patterns to that of oriental. In the mid-20th century, when Hawaii became a popular tourism cite, Aloha shirts were in great demand as a souvenir. With this background did the designs become even more diverse, some of which still appear to this day as incredibly rare vintage. “Sun Surf Special Edition” has a high regard for these textile designers of the time, and it is dedicated to creating complete replicas of such exquisite vintage, by precisely mirroring such features as the multicolor and impressive patterns or the various use of fine details, many of which have tended to be lost over time.